Caring for Fulham since 2009

750a Fulham Road, Fulham,
London SW6 5SH

257 New Kings Road, Fulham,
London SW6 4RB

750a Fulham Road, Fulham, London SW6 5SH
257 New Kings Road, Fulham, London, SW6 4RB
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Cosmetic Dentistry

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We all need a confidence boost now and again. If you’re finding yourself hiding your teeth, it’s time to take some action. From professional teeth whitening to a simple porcelain veneers procedure, our cosmetic dentistry provides you with some truly transformative treatment. 

Our groundbreaking, digitally designed smile makeover is just one of our remarkable cosmetic treatments, giving you a sneak peek into the future of your smile. Teeth whitening can also have an extraordinary impact on your smile and we’re confident that our simple procedure supplies you with the best teeth whitening in London.

If you’re tired of gaps, staining or darkened teeth damaging your smile, our cosmetic dentistry procedures can change your fortunes. Contact us today for a free professional consultation.

Cosmetic Dentistry is a form of dental treatment that is done primarily for aesthetic purposes. Rather than emergency treatment that is required to improve or sustain the health of your teeth or gums, cosmetic dentistry helps to improve the appearance of your smile if you are unhappy with the way your teeth look.


Cosmetic Dentistry is your customised treatment to address aesthetic concerns. If you are unhappy with the shape of your teeth, their length or even size and colour, thisis where cosmetic dentistry comes in.

This depends entirely on the treatment you opt for. There is a wide range of cosmetic dental procedures that can be performed and you will require a consultation to assess your requirements.

Typically, cosmetic dentistry isn’t free in the UK and will often need to be done by a private practice like Pure Smiles.

Braces can be considered cosmetic dentistry if the issues with misalignment, overcrowding, overbite, or underbite aren’t severe. It may be a subtle concern that you wish to address and, for this reason, it would usually be considered a cosmetic form of treatment.

If the aforementioned issues you are facing are more severe, there can be some health problems in the future and this might be deemed as non-cosmetic treatment.

Yes, cosmetic dentistry can resolve overbite issues. A simple assessment at Pure Smiles will help you decide on your treatment choice as both Invisalign and traditional braces help to address different orthodontic requirements.

Crooked teeth, also known as misalignment, are rectifiable through cosmetic procedures. Invisalign is a standard form of treatment advised for correcting this sort of issue and is effective in the vast majority of cases.

Your dentist will initially determine the cause of your receding gums to determine whether any other health issues are present. If it’s deemed that the issues have arisen because of the way you brush your teeth, for instance, you might be eligible for cosmetic treatment.

It’s possible to have gum recontouring performed to shape your gums in a better way so that they are positioned optimally, however, we find that a visit to one of our lovely hygienists will help you better understand “how” to brush your teeth and avoid over brushing.

You won’t typically be able to receive forms of cosmetic dentistry on the NHS. These types of treatment will usually require a private dentist to perform the treatment.


NHS dental treatment is usually reserved for specific, general dentistry. NHS treatment is usually subsidised or even free if you are in a certain age bracket.

The duration of cosmetic dentistry depends on what treatment you’re receiving. Dentures, whitening, braces, and veneers are some examples of cosmetic dentistry, but each has its timeframe to consider.

Each treatment is case dependent and we are happy to work with you to achieve your results within a set timeframe ie a major birthday, celebration or wedding, just let us know.

Whitening is usually a fast and non-invasive form of treatment, for dentures and veneers could involve a visits and as for orthodontic treatment this is case depedent and can be a few months to over a year.

Some of the treatments related to cosmetic dentistry might be considered a speciality, but this doesn’t necessarily mean the treatment you receive will be a speciality.

Veneers, for example, fall under the bracket of prosthodontics because they are prosthetic and braces would be considered orthodontic treatment, however , whitening is a standard form of dental treatment that isn’t considered a speciality.

If you are self-conscious about the condition or appearance of your smile and want to do something about it, cosmetic dentistry can certainly be worth it. You’ll need to consider the fee for each form of treatment, but, in the long run, you could be very glad you chose to go ahead with resolving your issues.

Having a smile you feel good about can make all the difference when it comes to your self-esteem. A beautiful, healthy smile can make you feel more attractive, more open, and impact how people perceive you. For example, if you have a smile that you show confidently, you may appear more warm and approachable to others. At Pure Smiles we work with you to create your treatment plan, to manage your budget and help you make your dream smile a reality.